In the main terminal hypermarket retailing, similar types of products , product brand identical, there is no difference in the quality of goods and basic mode of operation , leading businesses and consumers will choose the price of goods in the process as the sole criterion , but also forcing the supermarket price war trying to squeeze supplier profits, and presented " lower than " phenomenon in commodity pricing and promotions .On the one hand you want to become bigger and stronger through the development of norms and standards to promote home economics , pension , leisure, fitness and other services ; hand to break the monopoly , reduce business into banking, telecommunications, insurance and other industries threshold."At present, China is far from his own menswear brand design , only track grasp the international trend ." Associate Professor, School of Management , Fudan University, the luxury and fashion industry management team Huang Zhiying commented. Nike Air Max 91 Men " Huang Wenjie said that in addition to its own brand price compared with the electricity supplier also has some competition advantages, but also easy to monitor the quality of their goods .